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HomeMy WebLinkAboutRESOLUTION - 64-20 - 8/11/2020 - 4Front Master Project Agreement 2RESOLUTION NO.64-20 A RESOLUTION AUTHORIZING THE MAYOR AND VILLAGE CLERK TO EXECUTE A MASTER PROJECT AGREEMENT 2 FOR PROFESSIONAL SERVICES BETWEEN THE VILLAGE OF ELK GROVE VILLAGE AND 4FRONT NOW, THEREFORE, BE IT RESOLVED by the Mayor and Board of Trustees of the Village of Elk Grove Village, Counties of Cook and DuPage, State of Illinois, as follows: Section 1: That the Mayor be and is hereby authorized to sign the attached documents marked: EXHIBIT F MASTER PROJECT AGREEMENT 2 a copy of which is attached hereto and made a part hereof as if fully set forth and the Village Clerk is authorized to attest said documents upon the signature of the Mayor. Section 2: That this Resolution shall be in full force and effect from and after its passage and approval according to law. VOTE: AYES: 6 NAYS: 0 ABSENT: 0 PASSED this 11"' day of August 2020. APPROVED this 11th day of August 2020. Mayor Craig B. Johnson Village of Elk Grove Village ATTEST: Loretta M. Murphy, Village Clerk EXHIBIT F MASTER PROJECT AGREEMENT 2 This Project Agreement (the "Agreement"), together with the Master Services Agreement between PCG-SDM HOLDINGS, LLC DBA 4FRONT ("4FRONT") and Elk Grove Village ("the client") signed on July 7, 2020, contains an additional understanding between the Parties with respect to the entire subject matter of this Project Agreement. Only a written instrument signed by an authorized representative of each Party may amend this Project Agreement. All capitalized terms not defined herein will have the meanings given them in the Agreement. Term. June 22, 2020 to August 31, 2021, as per the original Exhibit A of the Master Service Agreement executed by the Parties on July 7, 2020. 2. Services to be Performed. 4FRONT will be responsible for the following deliverables during the term of the agreement; • Develop partnership RFP process, negotiation, contract execution 4FRONT will use its expertise to develop and execute a 4-week RFP process and negotiate partnerships with two (2) United States Olympic National Governing Bodies (NGB) for the Village to implement a $75,000 sponsorship campaign to the 2"a and 3ra placed NGB's. The RFP will require NGBs to submit videos which will become the property of 4FRONT and the Village and can be publicly utilized by 4FRONT and the Village during the selection process. 4FRONT will negotiate and administer contracts for customized assets that best align with Elk Grove Village's sponsorship objectives to maximize value to drive business and marketing results. Create the marketing partnership - Together with the chosen NGB's and Elk Grove Village, 4FRONT will design an innovative, world -class activation and communications strategy for the national marketing campaign, capitalizing on key tentpole moments before and after the 2021 Tokyo Olympics. This activation will include the development of appropriate logos for advertising purposes. - 4FRONT will complete, collaborate and execute a Promotional Calendar for this campaign on behalf of Elk Grove Village. A sample draft version of this calendar is provided in Exhibit C of the Master Services Agreement executed by the Parties on July 7', 2020. • Campaign activation & communications plan 4FRONT will customize the NGB's marketing partnership assets and storyline to Elk Grove Village's "Makers Wanted" brand promise, reimagining the art of possible of a non- traditional sponsorship around the most watched sporting event in the world. The strategy will build on the success of the Makers Wanted Bahamas Bowl and provide a powerful storytelling opportunity to celebrate and drive interest to the country's largest industrial business park. 4FRONT will identify and cultivate earned media opportunities for the Village and its partnership with the selected NGB's at an international, national and local level at the campaign launch and in key moments throughout the campaign. • Campaign summary & recap - 4FRONT will provide a comprehensive business recap inclusive of media exposure measurement and a financial report showcasing the return on investment to Elk Grove Village. Estimated time frame: 30 days after completion of campaign. • 4FRONT will serve as the Project Manager and maintain the accountability for the creation and execution of the tasks and responsibilities associated with this project. Compensation for Project Agreement 2 $100,000 USD • To be billed as follows: - $50,000 to the `silver' NGB payable as set forth in the executed contract. - $25,000 to the `bronze' NGB payable as set forth in the executed contract. - $25,000 to 4FRONT for services rendered to deliver on the additional RFP submissions as outlined in this project agreement, payable in October, 2020. IN WITNESS WHEREOF, the parties have caused this Master Project Agreement 2 to be executed by duly authorized representatives. ELK GROVE VILLAGE 4FRONT By: Its: By: Its: DATE: DATE: P)