HomeMy WebLinkAboutCOMMITTEE OF THE WHOLE - 10/10/2023 - Meet Chicago NorthwestCOMMITTEE OF THE WHOLE
MEETING NOTES
10/ 10/23
6:45 p.m.
Present: C. Johnson, Mayor
J. Bush, Village Trustee
J. Franke, Village Trustee
K. Jarosch, Village Trustee
T. Miller, Village Trustee
C. Prochno, Village Trustee
S. Schmidt, Village Trustee
Absent: None
Staff: M. Roan, Village Manager
M. Jablonski, Deputy Village Manager
C. Gabiga, Assistant Village Manager
George Knickerbocker, Attorney
C. Basham, Public Works Director
C. Mikel, Fire Chief
C. Tromp, Finance Director
C. Cunz, Battalion Chief
Guests: Heather Larson, CMP President & CEO
Meet Chicago Northwest
The Committee heard an informational presentation from Heather Larson, Meet Chicago
Northwest President. The presentation included the mission and focus of Meet Chicago
Northwest and its goal to promote and attract hospitality and tourism related business to the
northwest suburbs region, specifically to Elk Grove Village.
Meet Chicago Northwest is celebrating its 40th Anniversary this year.
Meet Chicago Northwest represents the northwest suburbs consisting of Arlington Heights, Elk
Grove Village, Itasca, Rolling Meadows, Schaumburg, Streamwood, and Wooddale as a region
and promotes the service area for meetings, conventions sporting events group tours and leisure
visits. Meet Chicago Northwest utilizes direct sales and marketing efforts created specific to the
communities in the region in an effort to increase overnight hotel stays, use of conference rooms,
attractions, and other amenities to enhance the local economy.
Meet Chicago Northwest travels to various conventions to promote the Village of Elk Grove and
the northwest suburb region to encourage planners to host their meetings, business trips, and
events in the area. The presentation included 44 unique meeting and event leads, 561 potential
room nights at a value of $1,441,220 in potential direct spending.
The informational presentation also included the impactful marketing efforts created by Meet
Chicago Northwest to highlight local tourism. Examples include social media, custom visitor
guides by town for hotels and restaurants, targeted ads on Expedia, Uber billboards, and more.
This year the Village participated in the Family Day at the Chicago Auto Show that was
organized by Meet Chicago Northwest and the Daily Herald. Additionally, Meet Chicago
Northwest has partnered with the Elk Grove Police Department and organized Narcan trainings
at the local hotels to share information about the Elk Grove Village Cares program.
The Committee expressed support for the efforts and the Meet Chicago Northwest program.
The meeting was adjourned at 7:05 p.m.