HomeMy WebLinkAboutCOMMITTEE OF THE WHOLE - 06/18/2013 - DESERT ROSE DESIGN PRESENTATIONCOMMITTEE OF THE WHOLE
June 18, 2013
6:00 p.m.
Present: C. Johnson, Mayor
P. Feichter, Village Trustee
N. Czarnik, Village Trustee
C. Prochno, Village Trustee
J. Petri, Village Trustee
S. Lissner, Village Trustee
J. Franke, Village Trustee
Absent: None
Staff: R. Rummel, Village Manager
M. Roan, Deputy Village Manager
G. Knickerbocker, Village Attorney
J. Keegan, Village Clerk
J. Grodzin, Director of Business Development & Marketing
J. Carey, Assistant Village Manager
Reporters: None
Desert Rose Design Presentation
Josh Grodzin, Director of Business Development & Marketing introduced Julie Poulos and
Kathy Steele from Desert Rose Design of Lombard, IL. J. Grodzin explained that the ICRC
reviewed a proposal by Desert Rose Design for a marketing campaign for the Village. The ICRC
subsequently approved and included the marketing plan in the Fiscal Year 14 budget.
Desert Rose Design representatives handed out a packet of information to the Committee
outlining the proposed marketing plan. The packet included information about who Desert Rose
Design is and outlined the plan that was presented to the ICRC. The goal of the marketing
campaign is to brand the Village as “Beyond Business Friendly”. Through an integrated
communication package that utilizes various media channels, Desert Rose is looking to market
the Village to both internal and external businesses. A piece of this plan is the website EGV
Bizhub. This website will provide resources to businesses, brokers, and other individuals who
will be able to utilize this site and www.elkgrovesites.com to gather information on Elk Grove.
The goal is for the website to be easily accessible to businesses and perspective companies.
Desert Rose Design further explained that the marketing plan would include email, direct mail,
and advertising. An online presence through social media, website search engines, and articles in
various trade publications would also be utilized to generate brand recognition and interest in Elk
Grove. The marketing plan endeavors to move beyond print and electronic media, but also to be
present at various trade shows and expos. The Committee commended the ICRC on moving
forward with the proposed marketing plan and asked Desert Rose when the website would be
launched. Desert Rose responded that the EGV Bizhub would launch in July.
Meeting adjourned at 6:28 p.m.
c: Mayor & Board of Trustees, Village Manager, Deputy Village Manager, Assistant Village
Manager, Village Clerk, Director of Public Works, Director of Community Development,
Police Chief, Fire Chief, Finance Director, Village Attorney